TBD

Consider donating at JewsforJesus.org

©2023 Jews for Jesus

Coming soon.

Consider donating at PVA.org

TBD

Consider donating at alz.org

©2023 Alzheimer’s Association

Coming soon.

Consider donating during this difficult time at acfb.org

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate monthly email campaigns to cultivate supporters with a fundraising message and adding names to the donor registry.

TEAM
• Creative Director
• Associate Creative Director, Digital (Copy)
• Digital Strategist
• Producer
• Account Director

YEAR
2018

© Be The Match Foundation

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Redesign the website by incorporating fundraising strategies. Improve user experience throughout by telling Bethesda’s story and engage the donor to give.

Three visual concepts were created based on the approved sitemap and wireframes. The website was developed on a customized version of WordPress to give the client the ability to update the website easily.

TEAM
• Creative Director
• Associate Creative Director, Digital (Copy)
• Digital Strategist
• Producer
• Account Manager

YEAR
2019

© Bethesda Lutheran Communities

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate and art direct engaging digital components to be included in an RFP:
• Facebook carousel ad
• A display ad showing need
• A display ad showing impact
• An email showing need
• An email showing impact
• Online gift catalog home page

YEAR
2018

© One & All

ROLE
Senior Art Director, Digital

CREATIVE SCOPE
Create May and June email series to raise unrestricted revenue to help provide Boys & Girls Clubs of America services to children who depend on after school programs every day. The email series will also communicate with donors who haven’t been emailed since December 2014.

YEAR
2015

© Boys & Girls Clubs of America

ROLE
Associate Creative Director, Digital (Creative Director)

CREATIVE SCOPE
Ideate a micro-site incorporating engaging interactivity to act as a lead generation mechanism.

Strategically incorporate a three-pronged approach:
• Identify Catholic elementary school alumni
• Successfully engage those alumni
• Provide schools with the training and resources needed to cultivate their alumni with the goal of ongoing support

RESULTS
• Acquired 52,112 alumni leads
• Achieved an 8.2% conversion rate

TEAM
• Vice President, Digital Strategy
• Associate Creative Director, Digital (Copy)
• Art Director, Digital
• Digital Strategist
• Director of Production
• Technical Architect
• Account Director

YEAR
2016

© Catholic Alumni Partnership

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate two concepts integrating print and digital components to convey cohesive messaging and style.

One concept focuses on the success the donor can provide to a young girl.
• A full-color 9x6 DM package
• Emails
• Instagram post
• Native ad and landing page

The second concept highlights the need that a child is born into.
• A full-color #10 DM package
• VR premium for prospects that convert
• Paid search landing page
• Snapchat ad for younger audiences

Both concepts were included in an RFP.

YEAR
2018

© One & All

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate a compelling concept to increase child sponsorship through the use of:
• Social
• HTML5 display ads
• Short-form video on Facebook and YouTube
• Micro-site
• Lightbox/pop-up on the main website
• Email

These concepts components were used in an RFP.

YEAR
2018

© One & All

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate compelling concepts to show the plight of families/individuals who desperately need help.

The first two concept boards are highlighting Rohingya refugees and their struggles.

The next three samples present the Don’t Drink/Drink concept and the juxtaposition that Liliana faces daily. Presented here in order is a display ad, Facebook single image ad, and donation page. Both of the ads would click-through to the donation page.

YEAR
2019

© Concern Worldwide
© One & All

Coming soon.

Consider donating during this difficult time at daretocare.org

ROLE
Senior Art Director, Digital

CREATIVE SCOPE
Redesign website, improve user experience, and incorporate fundraising strategies to engage donors to give.

TEAM
• Creative Director, Digital
• Associate Creative Director, Digital (Copy)
• Director of Digital Strategy
• Director of Production
• Technical Architect
• Account Executive, Food Banks
• Account Director, Food Banks

YEAR
2015

© Food Bank For New York City

ROLE
Senior Art Director, Digital

CREATIVE SCOPE
Redesign FBNN’s website by infusing fundraising strategies while refreshing the user experience and style.

LIVE SITE
https://fbnn.org

YEAR
2015

© Russ Reid
© Food Bank of Northern Nevada

Coming soon.

Consider donating during this difficult time at gbfb.org

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Present Gamai’s story in a compelling manner to engage the donor. Gamai is part of a monthly series which highlights a patient’s physical and mental struggle caused by an ailment.

There are various components to each month’s update. Occasionally, testing strategies augment the fundraising business objective.

Presented here, in order, are the following components:
• Animated display ads for each audience
• Facebook single image ads for each audience
• Landing page for cold audience
• SEM ads
• Donation page
• Home page elements updated with Gamai’s story
• Website elements updated with Gamai’s story
• Story detail page

YEAR
2019

© Concern Worldwide

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Create digital components that would engage prospects and donors to the NCC’s mission:
• Facebook single image ad
• Landing page
• Email

These elements were included in an RFP.

YEAR
2016

© Russ Reid

natureandculture.org

ROLE
Associate Creative Director

CREATIVE SCOPE
Ideate and art direct compelling concepts for acquisition and cultivation direct mail packages highlighting the monthly offer to donors.

TEAM
• Creative Director
• Senior Copywriter
• Project Manager
• Account Director
• Print Production

YEAR
2018

© Project HOPE

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate a Hispanic-focused campaign infusing a familial vibrancy that is representative of the community. A celebrity LAFC player was recommended as an ambassador to further engage the audience.

The campaign included:
• Display ads
• Facebook ads of various formats
• Emails
• Campaign-specific landing page
• Donation page
• Spotify podcast to repurpose content
• Snapchat ad to reach younger prospects
• Various Instagram posts

These components were used as part of an RFP.

YEAR
2018

© One & All

ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate digital-driven concepts to engage donors with an over-arching campaign.

These components were included in an RFP.

TEAM
• Creative Director
• Senior Copywriter
• New Business Development Team

YEAR
2016

© One & All

ROLE
Associate Creative Director

CREATIVE SCOPE
For World Vision Canada, ideate a Spring bounce-back DM package that encourage sponsors to give again to her/his child. Upon presenting options to the client, a hidden objects game was chosen as the bounce-back device. A Canadian illustrator was engaged to create the game.

Sections of the greater illustration were used throughout the package to delight and immerse the sponsor with the whimsical theme.

The package consists of:
• A full-color outer envelope
• A full-color letter and response device
• An illustrated, full-color hidden objects game (17" x 11")
• BRE

RESULTS (English)
Total Income: $857,677 (94% of goal)
Response Rate: 7.8% (Goal was 15.14%)
Average Gift: $64.11 (Goal was $59.26)
Sponsorship adds: 14

RESULTS (French)
Total Income: $68,075 (141% of goal)
Response Rate: 6.9% (Goal was 7.21%)
Average Gift: $52.01 ($39.93)
Sponsorship adds: 2

NOTE: Results represent 2.5 months of data.

YEAR
2018/2019

© World Vision Canada
© One & All