ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Present Gamai’s story in a compelling manner to engage the donor. Gamai is part of a monthly series which highlights a patient’s physical and mental struggle caused by an ailment.

There are various components to each month’s update. Occasionally, testing strategies augment the fundraising business objective.

Presented here, in order, are the following components:
• Animated display ads for each audience
• Facebook single image ads for each audience
• Landing page for cold audience
• SEM ads
• Donation page
• Home page elements updated with Gamai’s story
• Website elements updated with Gamai’s story
• Story detail page

YEAR
2019

© Concern Worldwide